The story of WLAC is in reality the story of the ability, sound judgment and foresight of its present owner, J. Truman Ward. For it is he who has successfully guided the destinies of the radio station since it first took to the air-waves on November 24th , 1926.

Created primarily as a promotional venture and publicity medium for the Life and Casualty Insurance company, the station originally operated only part time and on a non-commercial basis. Beautifully equipped studios, as modern as the day, were constructed on the fifth floor of the insurance company building. Thousands of visitors, attracted by the novelty of the new medium, enjoyed the hospitality of the spacious, palm-shaded reception room. Accepted from the start with a warm welcome from Nashville residents, under the skillful guidance of Mr. Ward, as vice-president of the insurance company, the station expanded steadily until the fall of 1928 when it affiliated with the Columbia Broadcasting network and became the CBS outlet for Nashville. Meanwhile, the transmitter power had been increased from 1,000 to 5,000 watts and, evidencing further proof of the station's phenomenal growth, it was granted full-time broadcasting authority.

On January 1, 1935, Mr. Ward resigned his insurance company position, purchased the station as an individual enterprise and immediately moved studios and offices to a spacious building at 2421 West End avenue. Through the past three and one-half years the station has grown with such rapid strides that it became imperative to obtain larger quarters. The commercial programs carried over WLAC have increased more than 100 percent during this period, and the staff has expanded correspondingly.

Now in entirely new quarters occupying the entire 12th floor of the new Third National Bank building in the heart of Nashville's business district, WLAC proudly justly lays claim to "The Finest Radio Studios in the South."

---

Copyright,Nineteen Ninety-Eight,World Wide Network Services,Inc