WLAC's policy of operation is both idealistic and
realistic. The high ideal of this station is to provide types of
broadcasts that will meet with the approval of every listener; in reality
is is cognizant of the fact that its primary obligation is the majority
of listeners. In the presentation of programs the, a complete democracy
of ideas is used as a working basis. While those responsible for the
planning of broadcast fully appreciate the viewpoint that the standards
of radio broadcasting must be continually improved, they cannot overlook
the necessity of adhering to a gradual process of elevation so as never to
remove its scope of influence beyond the appreciation of "the average"
listener.
F. C. SOWELL,
General Manager. circa 1939